Old Spice at Super Bowl LX
Old Spice at Super Bowl LX
IMAGE DISTRIBUTED FOR OLD SPICE - George Kittle brings the Greatest Smell in the NFL to Super Bowl LX, joining Old Spice at the Unrivaled Freshness Experience, Friday, Feb. 6, 2026 in San Francisco. Powered by Old Spice Swagger's 24/7 freshness with NEW Signature Scent Control. (Doug Benc/AP Content Services for Old Spice)
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Old Spice at Super Bowl LX
IMAGE DISTRIBUTED FOR OLD SPICE - Isaiah Mustafa, aka the original "Old Spice Guy", and San Francisco 49ers star, George Kittle, bring epic-level freshness to Super Bowl LX at the Old Spice Unrivaled Freshness Experience, Friday, Feb. 6, 2026 in San Francisco. (Doug Benc/AP Content Services for Old Spice)
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Old Spice at Super Bowl LX
IMAGE DISTRIBUTED FOR OLD SPICE - Fans got to mingle with San Francisco 49ers star, George Kittle, and the original "Old Spice Guy", Isaiah Mustafa, at the Old Spice Unrivaled Freshness Experience, Friday, Feb. 6, 2026 in San Francisco. (Doug Benc/AP Content Services for Old Spice)
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Old Spice at Super Bowl LX
IMAGE DISTRIBUTED FOR OLD SPICE - George Kittle brings the Greatest Smell in the NFL to Radio Row, Friday, Feb. 6, 2026 in San Francisco. Powered by Old Spice Swagger's 24/7 freshness with NEW Signature Scent Control, this is game-day confidence, upgraded. (Doug Benc/AP Content Services for Old Spice)
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Old Spice at Super Bowl LX
IMAGE DISTRIBUTED FOR OLD SPICE - George Kittle announces the Super Bowl LX ticket winners to excited fans on behalf of Old Spice at the Unrivaled Freshness Experience, Friday, Feb. 6, 2026 in San Francisco. (Doug Benc/AP Content Services for Old Spice)
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Old Spice at Super Bowl LX
IMAGE DISTRIBUTED FOR OLD SPICE - Old Spice joins forces with Bijan Robinson to drop some serious freshness on Friday, Feb. 6, 2026 in San Francisco. Robinson sports the NEW Cologne-Infused Spice Alchemist Collection from Old Spice. (Doug Benc/AP Content Services for Old Spice)
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IMAGE DISTRIBUTED FOR OLD SPICE - George Kittle brings the Greatest Smell in the NFL to Super Bowl LX, joining Old Spice at the Unrivaled Freshness Experience, Friday, Feb. 6, 2026 in San Francisco. Powered by Old Spice Swagger's 24/7 freshness with NEW Signature Scent Control. (Doug Benc/AP Content Services for Old Spice)