site.btaTourism Minister Dinkova: It Is Extremely Important to Protect Bulgarian Tourism Brand from Muddy Campaign

It is extremely important to defend the Bulgarian tourism brand from this muddy campaign, which is swirling quite powerfully and purposefully, said Minister of Tourism Zaritsa Dinkova on Monday. "I can't know exactly how and from where this campaign is financed," she said. According to her, this campaign is quite dense and meets all the requirements for hybridity.

"The good news is that the growth of tourists is partly thanks to Bulgarian tourists", she noted. "This is the good thing, that we have started to appreciate our tourists in the way they meet this hospitality and respect in neighbouring Greece, which until now made them make this choice," she added.

According to her, the tourist season is going well so far. There are concerns for the next month, but those concerns, in her words, will be addressed when the ministry "has accurate data". 

Zaritsa Dinkova believes that the best measures to have stronger tourism are market measures - good value for money and good quality of the product. She said that the Bulgarian sea is clean and safe and there is nothing worrying in the data so far.