site.btaBTA Signs Partnership Deal with Gabrovo Museum of Humour and Satire

The Bulgarian News Agency (BTA) has signed a partnership agreement with the Museum of Humour and Satire (MHS) in Gabrovo. BTA Director General Kiril Valchev and MHS Director Nela Rachevic affixed their signatures to the document during a meeting in Gabrovo on Thursday.

Under the agreement, MHS will feed content to the national news agency every week, which will be published by BTA’s LIK (Literature, Art, Culture) service. The content will include texts, videos and photos. The agency is becoming a long-term media partner to the museum for various initiatives, about which it will disseminate information.

MHS may give credit to its partnership with BTA by displaying the news agency’s logo on its own printed or online materials concerning events and initiatives. The BTA logo may also be used on MHS’ website and on MHS-administrated social media platforms.

BTA has so far provided broad coverage of the activities of the museum and of the Christo and Jeanne-Claude Centre, which is also in Gabrovo and which hosted a presentation of BTA LIK magazine’s June 2025 issue dedicated to the world-famous Bulgarian-born environmental artist Christo.

Earlier, BTA signed long-term cooperation agreements in Gabrovo with the Aprilov National High School, the Technical University, the Etar open-air ethnographic museum, and the Regional Association of Municipalities in the Central Balkan Range. In April 2025, BTA also concluded a cooperation deal with another institution in the Gabrovo area, the History Museum in Dryanovo.