site.btaBank of the Year for 2024 Goes to DSK Bank
The grand prize for “Bank of the Year” for 2024 was awarded to DSK Bank. The award was presented by Prime Minister Rosen Zhelyazkov at a ceremony held here on Friday.
Since 2022, banks have been evaluated in the categories of successful digital transformation and best operating digital project. This year, two banks were recognized in the successful digital transformation category: OBB and UniCredit Bulbank.
The winners of the best operating digital project award for 2024 are TBI Bank for the tbi bank app; Post Bank for AI & Automation CRM; and UBB for voice-initiated transfers via the AI-based digital assistant Kate. In the three main categories, Market Share, Efficiency, and Growth Dynamics, the winners were UBB, TBI Bank, and Post Bank.
The award for Foreign Bank Branch went to Citibank, Bulgaria Branch. The Mystery Shopper Award, which is highly valued by banks as a reflection of their daily efforts, went to First Investment Bank.
In his speech, Prime Minister Rosen Zhelyazkov said that the euro's introduction is a success for the Bulgarian people and many governments who have always set this topic as their political priority. In his words, the information campaign on the euro replacing the lev will reach every Bulgarian citizen, so that their fears would be eased.
The Deputy Governor of the Bulgarian National Bank and member of the BNB Management Board, Petar Chobanov, pointed out that many questions have arisen in the process of Bulgaria's accession to the eurozone, but they have answers. The BNB has published the main questions and answers on its website, both strategic and on how the European Central Bank's policy is implemented, he said.
Petya Dimitrova, Chair of the Management Board of the Association of Banks in Bulgaria and Chief Executive Officer and Chair of the Management Board of Post Bank, noted that banks in Bulgaria comply with all regulations and policies of the BNB and the European Central Bank, and that banks in Bulgaria are regulated twice as much as all others in the eurozone and the EU, she said. "Joining the eurozone was a long process for us, and we really wanted it to happen even earlier because we believe that this is the way for businesses, citizens, and institutions to unleash their potential. Banks have been ready for a long time to replace the lev with the euro," she noted.
The Bank of the Year awards are an indicator of the banks' achievements. The ranking is based on objective criteria that use official information from the banks' reports to the Bulgarian National Bank and audited bank reports. The main criteria underlying the ranking are market share, efficiency, and growth dynamics, the organizers said.
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