site.btaNational Geographic, Tourism Ministry Announce Joint Campaign Advertising Bulgaria as Attractive Tourist Destination

The Tourism Ministry and National Geographic announced a joint advertising campaign aimed at presenting the country as an attractive destination for wine, gastronomy and Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism, the Ministry said on Tuesday. National Geographic's Vice President of Media Sales & Brand Partnerships, Nadine Heggie, and caretaker Tourism Minister Evtim Miloshev officially announced the strategic partnership at the World Travel Market in London.