site.btaArtificial Intelligence Must Not Compromise Quality of Journalism, BNR Director General Says
Milen Mitev, Director General of Bulgarian National Radio (BNR), told a round table discussion on "Artificial Intelligence and Ethical Standards in the Media" at the University of National and World Economy (UNWE) on Tuesday that people should manage the artificial intelligence (AI), rather than being driven by it, without compromising the quality of journalism.
The event was organized by the Department of Media and Public Communications at UNWE, in partnership with Bulgarian National Radio (BNR). Participants in the roundtable included Bulgarian News Agency (BTA) Director General Kiril Valchev, BNR Director General Milen Mitev, Bulgarian National Television (BNT) Director General Emil Koshlukov, as well as publishers, representatives of the academic community, media professionals, regulatory and industry organizations, and professional unions.
Mitev believes that the topic of AI is interesting and important for the future of the media. According to him, whether it will change the world for better or worse depends on people like those who work in media and journalism. In his view, the media plays a corrective role in society and will undoubtedly need to play such a role in the field of AI.
Mitev presented ten lessons learned from public media practice in Europe. These included the need for AI to be adapted to the specific media’s mission, for journalists to be methodical but also to consider the ethical and legal implications of using AI, and for there to be investment in AI literacy both internally and externally. He added that the media must be completely transparent about how and why they use AI as this is key to maintaining public trust.
He added that, although the development of AI is difficult to predict, the media cannot afford to remain passive. "Artificial intelligence will not replace people, but those who use it can replace those who do not," he noted.
At the same time, he expressed his belief that there are areas where human presence is irreplaceable. "Music, literature, visual arts and journalism are spaces where the human soul manifests itself. Journalism tells stories that reach minds and hearts and change destinies - and that is where people must and will remain at the centre," said Mitev.
/RD/
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