site.btaProject Opens Doors for Bulgarian Music Scene to International Markets

The Bulgarian Music Association (BMA) has announced the launch of the project Export and Sustainable Positioning of the Bulgarian Music Scene on the International Market. The initiative aims to take Bulgarian music to a new level by increasing its export potential and strengthening the presence of Bulgarian artists on leading European stages, according to the BMA.

The project is focused on creating real opportunities for Bulgarian musicians and representatives of the music industry to participate in international formats, build connections with professionals in the sector, and reach new audiences. Activities include the participation of Bulgarian artists in seven key European showcase festivals, trade missions in Poland, Slovakia, Romania, and the Czech Republic, professional training for performers and managers, as well as a mentoring program with leading music experts.

Through these activities, the project will support not only the professional capacity building of Bulgarian artists but also the expansion of BMA’s international network, opening new sustainable pathways for future partnerships. Participants will undergo specialized training in music management, digital distribution, marketing, and publishing, while individual mentoring will ensure their successful stage presentation before international audiences, the BMA added.

“Our goal is for the Bulgarian music scene to be visible and competitive in Europe. Through this project, artists will gain real opportunities for expression, while the industry will have the chance to build a sustainable presence on the open European markets,” Mila Georgieva, BMA Deputy Chair and project leader, said.