site.btaWine Tourism Organization Joins BTA, Tourism Ministry on National Wine Promotion Campaign

The Bulgarian Organization for Wine Tourism (BOWT) joins BTA and the Tourism Ministry in a national wine promotion campaign. BWTO Chair Petya Minkova thanked BTA and the Ministry of Tourism for inviting it to take part in the Wine Leads the Way campaign. Minkova was speaking during an event for the launch of the campaign, held at the BTA National Press Club.

As part of the project, BTA has launched a special section titled New BG WINE Leads the Way, covering news from Bulgarian wineries throughout 2025.

“We in the sector are proud of the organization of the conference. The goal is to unite and present a common face and a single strategy for the development of winemaking,” Minkova said.