site.btaEnodigital President Gives Lecture on Social Media's Role for Wine Tourism Development
Enodigital President Emanuele Trono gave a lecture on the role of social media and emerging technologies in the development of wine tourism during the second day of the 9th UN Tourism Global Conference on Wine Tourism here on Tuesday. He pointed out that creative storytelling and sensory design are changing the way wine tourism is perceived and promoted.
From impactful media and interactive exhibitions to digital narratives and multi-sensory journeys, the lecture presented how destinations and wineries can create experiences for visitors that give due recognition to terroir, attract an international audience and honour local culture.
Trono underscored that wine tourism is so important because it brings consumers experiences and memories. "Wine is never just a glass, it's part of the story. About 75% of wineries say that the development of their social networks has led to more visitors and the development of wine tourism," he said, adding that one of the key aspects of successful wine tourism is storytelling.
A good approach to this is to create content in the form of short videos on TikTok, Trono noted. "Social media has the ability to transform the visitor into an ambassador," he concluded.
/DS/
Additional
news.modal.image.header
news.modal.image.text
news.modal.download.header
news.modal.download.text
news.modal.header
news.modal.text