site.btaNational Tourism Portal Rebrands to VisitBulgaria.com in Digital Overhaul

The national tourism portal of Bulgaria now operates under the name and domain VisitBulgaria.com, the Ministry of Tourism said on Sunday.

The change represents the first major step in a wider rebranding and digital transformation of Bulgaria’s international tourism presence.

Replacing the previous domain BulgariaTravel.org with VisitBulgaria.com forms part of a long-term vision to create not merely an information site but a genuine digital platform that inspires travellers, simplifies destination choice and offers an experience before a journey even begins, Tourism Minister Miroslav Borshosh said.

“The new name makes Bulgaria far easier to recognise online. We are building a digital image that is more modern, more functional and more distinctive. This is not simply a rebranding exercise but a strategic process that will strengthen the country’s digital footprint and global positioning. In a world in which attention is the most valuable resource, this step is essential,” Borshosh said.

The new domain places Bulgaria in a truly global context, supports its positioning as a tourism destination and greatly simplifies access to information for travellers both inside the country and in key source markets.

The switch follows established international practice; the “visit + country name + .com” structure is already used by Portugal (VisitPortugal.com), Czechia (VisitCzechia.com), Denmark (VisitDenmark.com) and Saudi Arabia (VisitSaudi.com).

The broader strategy will introduce new functions, a redesigned website, interactive content, a clearer structure and a mobile application that will help users plan itineraries and receive personalised information.

VisitBulgaria.com will remain the principal digital platform for promoting the country, combining destination and attraction details with contemporary visuals, video, interactive routes and dynamic content tailored to different markets.