Wrap-up

site.btaBulgaria Across Five Oceans Career Forum Held in Sofia

Bulgaria Across Five Oceans Career Forum Held in Sofia
Bulgaria Across Five Oceans Career Forum Held in Sofia
Bulgaria Across Five Oceans career forum held in Sofia, May 30, 2026 (BTA Photo/Valeria Skorich)

The second Bulgaria Across Five Oceans career forum, organised by the Bulgaria Wants You platform, was held on Saturday at Inter Expo Center in Sofia. The event brought together Bulgarians from the country and abroad, leading companies, visionaries and opinion leaders to present real opportunities for building a career and a life in Bulgaria.

About 5,000 people registered in advance and more than 5,000 participated, compared with nearly 4,500 last year, organizers said. More than 100 companies took part this year, presenting career development and job opportunities to forum visitors.

BTA hosted its own stand at the career forum for the second year running. This year, the spotlight was on BTA School, its internship and career development unit. The media partners of Bulgaria Across Five Oceans are Nova Broadcasting Group, Darik Radio and BTA.

President Iliana Iotova opened the forum by telling the participants how the idea for Bulgaria Wants You was born. "Six years ago, Ivan Hristov, Andrey Arnaudov and I started out together. We met and discussed creating a platform for Bulgarians abroad. While we were thinking about what we had done for them, it turned out we had done nothing. There was not even a single platform where every Bulgarian abroad could find the information they needed," Iotova said. "This is Bulgaria’s most successful cause of the past six years. It is successful because it is tied to the future. This cause is constantly developing. At first, the task was simply to present Bulgaria so that people would come back. Now Bulgarian institutions are involved, along with people who can inspire others," Iotova said. The Bulgaria Wants You initiative and this cause must continue to develop and receive growing institutional support, Iotova added. She said the platform’s success was proven by the 40,000 people registered on the website, showing they wanted to return, and by the 20,000 who had already done so.

Behind the individual achievements of Bulgarians in culture, sports, public life and other fields stand the opportunities opening up for Bulgaria, Culture Minister Evtim Miloshev said at the opening of the forum. "The energy and emotion of today’s meeting are truly inspiring. I thank the organizers for this initiative, which has a strong national spirit and foundation," Miloshev said. He noted that Bulgaria’s recent successes, which have placed the country in the European and global spotlight, represent opportunities for national development.

Actor Dimitar Marinov who in 2019 became the first Bulgarian to go on the red carpet at the 91st Academy Awards, after he played a supporting role in the film Green Book, which won Best Picture, urged Bulgarians abroad to return and help build Bulgaria. Marinov said everyone had their own place in Bulgaria. "The point is to find it," he said. "People abroad are the ones who must return and create the country they want, rather than wait for someone else to fix it," he added. "Each of you is part of someone’s story, part of Bulgaria’s story, of your city’s story, of the business you work in. Stop being part of someone’s story, start writing your own story," Marinov said.

Success is built through daily effort and personal responsibility, Bulgarian singer Dara said at the forum. She stressed that people shouldn’t see themselves as victims of circumstances and should actively shape their own lives. Dara, whose song Bangaranga won the 2026 Eurovision Song Contest and reached #90 on the Billboard Global 200 chart, highlighted that success depends on an unpredictable audience and urged more mental discipline and positivity, encouraging people to express love rather than negativity. She called for breaking limiting labels and believing that everyone can change their path.

Bulgaria is viewed with much greater understanding and respect in Germany today, Bulgarian pop singer Lucy Diakovska said at the forum. Diakovska emphasized that Germany gave her valuable opportunities and helped her demonstrate that Bulgarians can succeed and lead anywhere in the world. Diakovska returned to Bulgaria in 2016, having gained determination and experience abroad. The goal, she believes, is to have a long-lasting impact. People grow up and are shaped in Bulgaria, develop their skills abroad, and then return home to contribute.

In Antarctica, Bulgaria is represented not only by its highly respected scientists but also by the Bulgarian Antarctic Base on Livingston Island, polar explorer Hristo Pimpirev said at the forum. “We have shown that Bulgaria is not just a country on the southeastern edge of Europe or limited to the Black Sea. We are part of the world, truly Bulgaria across five oceans,” he emphasized. He highlighted Bulgaria’s growing role as a maritime nation, with its research vessel sailing from Varna to Antarctica and supporting scientific missions admired by other countries with Antarctic bases. Pimpirev added that Bulgaria’s achievements in culture, science, and sports are often overlooked internationally, and stressed that quality education is a key factor for Bulgarians considering a return home with their families.

In the Innovators panel, business leaders discussed entrepreneurship and artificial intelligence. Shelly Group Executive Director Dimitar Dimitrov emphasized that building a business requires constant dedication, resilience, and a willingness to take reasonable risks, while noting that AI is unlikely to replace entire professions. Sirma Group Holding Executive Director Tsvetan Alexiev highlighted the importance of passion, business knowledge, and innovation, warning that excessive reliance on AI can discourage independent thinking. Both expressed optimism about Bulgaria’s future, with Alexiev suggesting that Eastern European countries could become key drivers of Europe’s growth due to their adaptability and energy.

Around 92 million jobs are expected to disappear globally because of AI, while 170 million new ones will be created, according to projections by the World Economic Forum, WEBIT Foundation Board Executive Chairman Plamen Russev said at the forum. Russev stressed that people need to understand their opportunities and create economic value, adding that Bulgarians have the potential to contribute more to global development.

A new future is always possible, especially when people find meaning in what they do, business and personal coach Vesela Mangeina said at the forum. Caring for others, creating achievements through work, and leaving a legacy for future generations are the three key sources of meaning Mangeina pointed to during her presentation. Her message was for every person find their meaningful project or cause they want to build their life around. "If Bulgaria had a voice, it would tell you: ‘I need you,’" she concluded.

Restaurateur Leo Bianchi, angel investor Peter Schwarz and Bosch Digital Bulgaria Managing Director Sinisa Djukic took part in the Our Own Foreigners panel. “For me, Bulgaria offers the chance to dream up projects. It is the best place to make them happen,” Bianchi said. Schwarz said Bulgaria is now fertile ground for people to start ventures that can succeed not only locally but internationally.

At the Longevity panel of the forum, Bulgarian Academy of Sciences molecular biologist Milena Georgieva and HP Bulgaria CEO Alexander Bekyarov discussed healthy ageing and the future of work. Georgieva stressed that there is no universal formula for longevity and that healthy ageing depends on a personalized, science-based approach involving exercise, nutrition, stress management, and mental health. Bekyarov argued that both individuals and companies share responsibility for well-being and noted that ageing populations may require reforms, medical advances, and AI-driven solutions to address future labour shortages.

The role of alumni associations was discussed during the education panel at the forum. Participants included Valya Nadova, President of the Alumni Association of the American University in Bulgaria, and Teodor Panayotov, Chair of the Alumni Association of the Electronic Systems Technological School. The speakers highlighted the importance of alumni associations in supporting students’ careers, building professional networks, and connecting educational institutions with businesses. They emphasized that strong alumni communities require long-term investment, dedicated leadership, and close cooperation with employers to create opportunities such as internships and career development.

Innovation, education, and the entrepreneurial ecosystem in Bulgaria were discussed by participants in the Innovation: Made in Bulgaria panel. Vladislav Kostov, Digital Sales Director at Shelly Group, said that new technologies demand greater adaptability and fast learning, making adaptability key in today’s workplace. BESCO CEO Mario Milev said that innovation is challenging at first, but this is what drives long-term change. Sofia Tech Park CEO Todor Mladenov said Bulgaria has the potential to be a recognizable leader in innovation.

Participants in the Demography: A National Cause panel said Bulgaria’s demographic crisis can be addressed by reducing preventable deaths, improving support for young families, expanding childcare capacity, and strengthening healthcare, education, and long-term demographic policies. HR expert Milen Velikov called for long-term, data-driven demographic policies and emphasized that the real issue is not free kindergartens but sufficient childcare places, especially in big cities. He noted growing employer flexibility for parents, though remarked how they remain uneven in different regions of Bulgaria.

At the Media: Ethics and Etiquette panel, media professionals argued that journalists do not intentionally focus on negative news but report events as they happen. Speakers stressed that the media's role is to present facts, reflect both challenges and successes in society, and ensure different viewpoints are heard, while noting that positive stories often receive less attention despite being plentiful.

/RD/

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By 01:54 on 02.06.2026 Today`s news

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