Rich Spa Hotel to Open First Virtual Reality Simulation Room in Velingrad

Valentin Evstatiev, BTA correspondent Presiana Valkanova

Inside the Rich Spa Hotel in Velingrad (BTA Photo/Boyan Botev)

Velingrad, Southwestern Bulgaria,

14.04.2026 14:20

(BTA)

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BG SPA

The first room-simulator for various virtual realities in Velingrad will be built at the Rich Spa Hotel, the hotel’s owner Zlatko Zlatanov told BTA. He said the room will be fitted with ambient lighting. Visitors will be able to immerse themselves in the ocean or on the Moon through projections on special screens. "I saw it in a lift in the States, in the tallest skyscraper in New York. I liked it very much, I filmed it, and specialists here said they would make it even better," Zlatanov said.

Other planned investments in the hotel's spa centre include the construction of a salt room and a special children's area. The project, worth about EUR 600,000, should be completed by the end of the year, the owner added. Zlatanov explained that the park area located near the hotel is currently being renovated.

The Rich Hotel has received dozens of awards and distinctions over the years. "We have Balkan awards, such as No. 1 Spa Hotel in the Balkans. I have seven awards for 5-star Spa Hotel of Bulgaria," Zlatanov said, adding that he is most proud of the visitors' award, which recognizes the Rich Spa Hotel as the best spa hotel in Bulgaria.

On an annual basis, the hotel is visited by roughly 90% Bulgarians and 10% foreign tourists. The spa centre offers herbal therapy, a hydromassage capsule, a variety of massages and facial cosmetic procedures, shirodhara, oxygen mesotherapy, and a sauna park that includes a steam bath, and herbal and Finnish saunas. The hotel also has indoor and outdoor pools and four Jacuzzis with three types of mineral water.

BTA presents news from certified spa, wellness, and medical spa centres in Bulgaria in its BG SPA: Salus per aquam, Health Through Water feature. Their total number exceeds 200. The initiative, organized in partnership with the Ministry of Tourism and the Bulgarian Union of Balneology and SPA Tourism, is linked to Europe's leading health tourism event, the HEALTHXCHANGE SUMMIT, which will be held from May 11 to 13, 2026, in Varna, Sts. Constantine and Helena, Golden Sands, and Albena. BTA will be the event's main media partner.

/DS/