site.btaBulgarian Association of Wine Professionals Representative Calls Bulgaria's Joining Iter Vitis Route a Significant Step
Bulgaria's joining the Iter Vitis Route, is a significant step, but is only the beginning, Bulgarian Association of Wine Professionals representative Emil Koralov said at a BTA-hosted event in Sofia on Thursday. Attending the event on the occasion of Bulgaria becoming part of the Iter Vitis Route, a Cultural Route of the Council of Europe dedicated to wine, were also Tourism Minister Miroslav Borshosh, Minister of Agriculture and Food Georgi Tahov, Iter Vitis European Federation President Emanuela Panke, Bulgarian Organization for Wine Tourism (BOWT) Chair Petya Minkova, and BTA Director General Kiril Valchev.
According to Koralov, this membership will bring three things to the country. "Firstly, Iter Vitis is a European seal of quality for our regions and wine routes, now we just need to finalize them," he said.
Koralov added that Iter Vitis is part of a large European network for marketing, exchange of good practices, and joint projects, so, in his opinion, wine professionals need to prepare their projects.
Furthermore, the inclusion of Bulgarian wineries in Iter Vitis means greater visibility among European wine consumers, tour operators, and the media.
"We need to do our homework, this is only the first step, but the work is still ahead," Koralov added.
/PP/
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