site.btaEBU Deputy Director General De Tender: Technology Transforms How Information Is Created, Distributed and Used

Technology is transforming the way information is created, distributed, and used, said Jean Philip de Tender, Deputy Director General of the European Broadcasting Union (EBU). He opened the Media Summit of the European Broadcasting Union, which is held in Sofia for the first time. The forum brings together leaders of public service media and professionals in radio, television, and digital media from across Europe, with 150 delegates from 47 media organizations participating in 2026.

Jean Philip de Tender said that people live in a time of profound change. Geopolitical tensions are reshaping the way stories are told. Trust is under pressure, and audiences are more fragmented than ever. According to him, in this environment the role of public service media is essential. “Our mission has not changed, we provide reliable information, uphold democratic values, and serve all audiences. But the way we carry out this mission must continue to evolve,” he added. He noted that this is why participants are gathering at the forum - to exchange experience and best practices as leaders and managers in public media.

In the 2026 edition of the event, there are two key themes. The first is crisis preparedness, which has already become a strategic priority for the European Union. “Crises are no longer an exception - they are part of the reality in which we work. Natural disasters, conflicts, cyberattacks, political instability - in each of these moments, public service media are on the frontline,” he said.

According to him, the role of media in such situations goes beyond simply reporting facts. “We provide clarity when there is confusion, counter disinformation, and help people make informed decisions when it matters most,” said the Deputy Director General of the European Broadcasting Union.

During the forum in Sofia, ways to strengthen the preparedness of public service media will be discussed, in order to provide reliable information, promote democratic values, and empower audiences. Participants will also hear examples from EU member states that are already building resilience through practical experience.

The second topic is the changing significance of live broadcasting. “For decades, live content has been at the heart of what makes public service media distinctive. It created shared moments and brought people together,” said Jean Philip de Tender. He stressed that the two themes are interconnected, as the ability of public service media to serve society depends both on trust in times of crisis and on their relevance in everyday life.

EBU Deputy Director General called on participants in the meeting to use the time for open exchange and learning. “The future of public service media will be shaped by the decisions we make together,” he added.