site.btaTourists from Israel, Germany, Turkiye, Romania, and Greece Among Main Foreign Visitors to C Comfort & Wellness Hotel in Hisarya

Tourists from Israel, Germany, Turkiye, Romania, and Greece are among the main foreign visitors to C Comfort & Wellness in Hisarya, manager Daniela Piryankova told BTA. The hotel’s average annual occupancy rate ranges between 50% and 60%.

According to Piryankova, Hisarya is increasingly establishing itself as a year-round destination. Israeli tourists mainly seek balneotherapy, German visitors are primarily interested in wellness treatments, while guests from Greece often combine their stay with cultural tourism.

She added that foreign spa and health tourism visitors are looking for healthy food, exercise, spa procedures, and opportunities for personal experiences or spiritual development.

Bulgarian tourists continue to make up the majority of visitors, especially during the summer season, typically preferring short weekend breaks and spa packages of two to three nights.

Foreign guests focused on balneotherapy tourism tend to look for healthy nutrition, physical activity, spa treatments, and opportunities for full recovery and rejuvenation.

The hotel’s wellness centre includes a large indoor pool, sauna, gym, jacuzzi, steam bath, relaxation area, and herbal room. Both machine-assisted and manual therapies are available, including therapeutic massage with Black Sea lye, lymphatic drainage massage, rose oil massage, argan oil aromatherapy, and anti-stress massages.

According to Piryankova, the wellness tourism market continues to expand as more travellers seek health-oriented vacations. The hotel is also developing event tourism as a way to extend the season.

C Comfort & Wellness is located in central Hisarya, near Momina Sulza Park, creating ideal conditions for relaxation in a peaceful environment with clean air and a favourable microclimate. The hotel has six studios and ten apartments.

BTA presents news from certified spa, wellness, and medical spa centres in Bulgaria in its BG SPA: Salus per aquam, Health Through Water feature. Their total number exceeds 200. The initiative, organized in partnership with the Ministry of Tourism and the Bulgarian Union of Balneology and SPA Tourism, is linked to Europe's leading health tourism event, the HEALTHXCHANGE SUMMIT, which will be held from May 11 to 13, 2026, in Varna, Sts. Constantine and Helena, Golden Sands, and Albena. BTA will be the event's main media partner.