Mattel New York Toy Fair 2026
Mattel New York Toy Fair 2026
IMAGE DISTRIBUTED FOR MATTEL, INC. - Displayed at New York Toy Fair, Friday, Feb. 13, 2026, elegance and speed unite with the buildable 1:16 scale '24 Aston Martin Vantage GT3 by Mattel Brick Shop. This detailed and authentic set includes decals for customization, two sets of wheel covers including one metal set, a metal signature plate, extra parts and an exclusive matching metal Hot Wheels car. (Diane Bondareff/AP Content Services for Mattel, Inc.)
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Mattel New York Toy Fair 2026
IMAGE DISTRIBUTED FOR MATTEL, INC. - Displayed at New York Toy Fair, Friday, Feb. 13, 2026, these dolls are inspired by Barbie in the Nutcracker, an all-new animated special premiering globally on Netflix this Winter 2026. Their skirts magically transform from tulle to satin and their new ballet-spring ankle mimics real ballet positions, and seven points of articulation allow ballerina poses. (Diane Bondareff/AP Content Services for Mattel, Inc.)
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Mattel New York Toy Fair 2026
IMAGE DISTRIBUTED FOR MATTEL, INC. - Displayed at New York Toy Fair, Friday, Feb. 13, 2026, Masters of the Universe Chronicles action figures are inspired by key characters from the 2026 live-action Masters of the Universe movie. Featuring authentic character likenesses, the assortment marks the launch of a new collectibles lineup debuting alongside the film. Designed with collectors in mind, each figure includes a signature character accessory and premium packaging, making the line a standout tribute to the film's bold, modern vision. (Diane Bondareff/AP Content Services for Mattel, Inc.)
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Mattel New York Toy Fair 2026
IMAGE DISTRIBUTED FOR MATTEL, INC. - Displayed at New York Toy Fair, Friday, Feb. 13, 2026, the Hot Wheels Formula 1 Downhill Circuit Race Track Set celebrates the best of Formula 1 and Hot Wheels racing with thrilling elevation changes, competitive side-by-side racing and epic crash outs and overtakes. The set includes three Hot Wheels F1 die-cast vehicles, Mercedes-AMG PETRONAS, Haas and, for the first time in a track set, Ferrari, bringing authentic F1 excitement to every race. (Diane Bondareff/AP Content Services for Mattel, Inc.)
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Mattel New York Toy Fair 2026
IMAGE DISTRIBUTED FOR MATTEL, INC. - Displayed at New York Toy Fair, Friday, Feb. 13, 2026, the Hot Wheels Ultimate T-Rex Garage Playset delivers the ultimate storytelling experience with an extra-large T-Rex, multiple levels of play and endless opportunities to stunt, race and battle creatures. It features a 4-car elevator and parking for 50+ vehicles to expand racing adventures.(Diane Bondareff/AP Content Services for Mattel, Inc.)
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Mattel New York Toy Fair 2026
IMAGE DISTRIBUTED FOR MATTEL, INC. - Debuting at New York Toy Fair, Friday, Feb. 13, 2026, UNO Show 'Em No Mercy Attack combines the ruthless rules of UNO Show 'Em No Mercy with the card-launching chaos of UNO Attack. Players race to get rid of cards while facing faster play, tougher penalties, and surprise launches. (Diane Bondareff/AP Content Services for Mattel, Inc.)
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Mattel New York Toy Fair 2026
IMAGE DISTRIBUTED FOR MATTEL, INC. - Displayed at New York Toy Fair, Friday, Feb. 13, 2026, the DC Bat-Link Batmobile measures over 16 inches long and fits any 6.5-inch scale figure. Press the button on the hood to open the weapon bay and reveal a disc-launching Bat-Drone inside. Kids can upgrade the Batmobile with accessories from the 6.5-inch figure line, the role-play Batarang, and the Robin Cycle, which docks directly into the weapons bay. (Diane Bondareff/AP Content Services for Mattel, Inc.)
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Mattel New York Toy Fair 2026
IMAGE DISTRIBUTED FOR MATTEL, INC. - Debuting at New York Toy Fair, Friday, Feb. 13, 2026, Fisher-Price in Motion designs toys to respond to children's actions, reinforcing the connection between motion, discovery and growth. Fisher-Price celebrates kid-powered motion that helps children explore their world and build confidence through play. (Diane Bondareff/AP Content Services for Mattel, Inc.)
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Mattel New York Toy Fair 2026
IMAGE DISTRIBUTED FOR MATTEL, INC. - Displayed at New York Toy Fair, Friday, Feb. 13, 2026, the Matchbox Land Rover Power Hook RC Vehicle lets fans take control of their own big-screen adventures. Modeled after the vehicle featured in Matchbox The Movie, this 1:14 scale remote control Land Rover includes authentic details and a working winch that extends more than 11 inches and is operated by the controller. Hook it onto the edge of a table to pull the vehicle up or lower it down, then power through new terrain with four-wheel drive and race into action. (Diane Bondareff/AP Content Services for Mattel, Inc.)
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Mattel New York Toy Fair 2026
IMAGE DISTRIBUTED FOR MATTEL, INC. - Introduced at New York Toy Fair, Friday, Feb. 13, 2026, Moonspell Magic by Monster High dolls will cast a spell with their bewitching fashions and accessories. While each witch practices her own type of magic, they all attend Moonspell High -- a charmed school where students harness the power of magic and friendship while learning to embrace what makes them unique. (Diane Bondareff/AP Content Services for Mattel, Inc.)
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Mattel New York Toy Fair 2026
IMAGE DISTRIBUTED FOR MATTEL, INC. - Displayed at New York Toy Fair, Friday, Feb. 13, 2026, Barbie Petal Pop is inspired by floral fun. Kids will love the magical Reveal experience, pour water into the vase for a popping surprise, then place the doll back in and press the button to reveal her again. (Diane Bondareff/AP Content Services for Mattel, Inc.)
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Mattel New York Toy Fair 2026
IMAGE DISTRIBUTED FOR MATTEL, INC. - Debuting at New York Toy Fair, Friday, Feb. 13, 2026, for American Girl's 40th anniversary, The Modern Era Collection opens a new chapter on beloved historical characters with a reimagined take on their original fashions. Historic characters Samantha, Addy, Kirstin, Josefina, Molly and Felicity get a playful update with this 14.5-inch doll. (Diane Bondareff/AP Content Services for Mattel, Inc.)
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IMAGE DISTRIBUTED FOR MATTEL, INC. - Displayed at New York Toy Fair, Friday, Feb. 13, 2026, elegance and speed unite with the buildable 1:16 scale '24 Aston Martin Vantage GT3 by Mattel Brick Shop. This detailed and authentic set includes decals for customization, two sets of wheel covers including one metal set, a metal signature plate, extra parts and an exclusive matching metal Hot Wheels car. (Diane Bondareff/AP Content Services for Mattel, Inc.)