site.btaFrance Among Bulgaria’s Key Tourism Markets, Says Tourism Minister

France is one of Bulgaria’s key tourism markets, Tourism Minister Miroslav Borshosh said, as the Ministry showcases the country at the international tourism exhibition IFTM Top Resa 2025 in Paris from September 23 to 25. The forum brings together leading professionals from the global tourism industry, offering opportunities to establish new partnerships and exchange best practices, the Ministry reported.

Bulgaria is participating with a national stand covering 85.5 sq. m., featuring companies from the tourism sector and municipalities. The stand presents Bulgaria as a year-round tourist destination, offering cultural, wine, spa, summer, and winter tourism experiences.

Borshosh emphasized that Bulgaria’s participation in IFTM Top Resa is part of the Ministry’s consistent strategy to expand the country’s presence and attract more tourists from France. “Our participation in the forum is an opportunity to showcase Bulgaria not only as a popular summer and winter destination but also as a country with rich culture and winemaking traditions. Our goal is to attract tourists seeking memorable and diverse experiences, including these types of tourism,” the Minister said.