site.btaHoliday & SPA Expo 2026 Opens at Inter Expo Center

The Holiday & SPA Expo 2026 brings together exhibitors from several continents, the exhibition centre announced. The presence of companies from every segment of tourism provides an opportunity for a comprehensive overview of the sector, business development, and the discovery of new destinations. The official opening ceremony will begin at 11 am. The exhibition will be on until February 14.

At the exhibition, organized by Inter Expo Center in partnership with the Bulgarian Ministry of Tourism, Greece, Serbia, and Romania will participate with large collective stands.

More than 250 exhibitors from Europe, Asia, and Africa will set up their stands in the halls of the exhibition center. The international format brings together participants from Bulgaria, Italy, Austria, China, Turkiye, Seychelles, Mauritius, Vietnam, Finland, Romania, Greece, Serbia, Algeria, Uganda, Albania, and Uzbekistan. More than 60 Bulgarian municipalities and 90 hotels and hotel chains will take part. Nearly 20 leading technology companies and marketing agencies will fill the innovative Digital Box zone.

The exhibition halls are organized by theme. “Hall Bulgaria” is dedicated to domestic tourism. “Hall Europe” presents foreign municipal structures and tourism boards, Bulgarian and international companies offering solutions for the tourism industry, hotels and accommodation complexes in Bulgaria and across Europe, travel companies specializing in trips within the Old Continent, as well as companies and suppliers of products and services. “Hall World” brings together Bulgarian and international travel companies offering holidays worldwide, embassies, and other related services.

Additional opportunities are provided through the B2B Matchmaking Platform, a buyers’ program, and the highly anticipated DIGITAL BOX zone, which brings together digital solutions for the tourism sector.

Last year, the Holiday & SPA Expo was visited by 18,000 people and featured 240 exhibitors from 17 countries: India, China, Tanzania, Algeria, Vietnam, Sierra Leone, Pakistan, Serbia, Greece, France, Spain, Romania, Turkiye, Bulgaria, Russia, Egypt, Mauritius, and Finland.

As part of the tourism exhibition, the third Spring Auto Retro Salon will also take place, organized by the Sofia Auto Retro Club (SARC) in partnership with the Inter Expo Center.