site.btaSofia Forum Brings Attention to Brand Bulgaria

Promoting Brand Bulgaria is very important for all of us, said University of National and World Economy Rector (UNWE), Prof. Dr. Dimitar Dimitrov, who on Friday opened the first congress, titled “Brand Bulgaria - Hospitality in Four Seasons. Through the Vision of Young Talents” at the university. He said that for nearly ten years he has participated in various initiatives of institutions and organizations seeking the best way for the country to be presented to the world. According to him, the first impression of any country begins with its name.

Prof. Dimitrov noted that ideas such as “The Wine Route,” “Orpheus,” or “The Rhodopes” are valuable, but they do not always speak clearly to someone who is not deeply familiar with Bulgarian history and culture. “That is why the development of Brand Bulgaria with its four seasons and additional nuances can truly give a new image to Bulgarian tourism,” he said.

He also expressed satisfaction with the strong support that the Department of Tourism Economics receives from the business community.

The forum is attended by representatives of the event’s partners - the Bulgarian Association of Hotel Executives (BAHE), the Bulgarian Tourism Association (BTA), the Association of Hoteliers and Restaurateurs – Velingrad and the Western Rhodopes, heads of university departments, and BTA Director General Kiril Valchev.