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LIK Magazine August Issue Presented at Apollonia Festival in Sozopol

Filip Pavlov, BTA correspondent Stanimir Dimitrov, BTA special correspondent Vanya Suharova
LIK Magazine August Issue Presented at Apollonia Festival in Sozopol
LIK Magazine August Issue Presented at Apollonia Festival in Sozopol
LIK magazine August issue presented at Apollonia Festival in Sozopol, September 1, 2025 (BTA Photo/Hristo Stefanov)
Sozopol, on the Black Sea,  
01.09.2025 16:04
 (BTA)
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The new issue of BTA's LIK magazine was presented on Monday in Sozopol. The launch event was part of the "Price of Success" section of the festival and was attended by BTA Director General Kiril Valchev, LIK Editor-in-Chief Georgi Lozanov, Managing Editor Yanitsa Hristova, Apollonia Foundation Executive Director Margarita Dimitrova, as well as guests from BTA’s 40 National Press Clubs in Bulgaria and abroad, who joined online via video link.

Apollonia Foundation Executive Director Margarita Dimitrova said that there is a very long friendship between the Bulgarian News Agency and Apollonia, which has been going on for 41 years. “Our Apollonia festival is a true reflection of cultural tourism. We also have the sea, which we love very much and attracts a lot of tourists", Dimitrova noted. She emphasized that BTA is the media that has been with Apollonia from the very first moment of its existence as an organization, pointing out that the Agency’s teams have covered the festival very thoroughly and competently over the years.

Sometimes the most difficult part of her work is the decision what should be left out of the current issue of LIK magazine, the magazine's managing editor Yanitsa Hristova said. “I have been part of the magazine team for almost four years now, and I would say that what we do is to gather the history of a given topic and present it from a contemporary perspective", she noted, adding that they do not always manage to include everything they want. "The first thing we didn’t manage to include in this issue is Aleko Konstantinov’s invitation, published in 1895, inviting tourists to climb Mt Cherni Vrah, which marks the beginning of organized tourism in Bulgaria,” Hristova emphasized.

"The legitimate love between Apollonia and LIK magazine still burns and grows more passionate," LIK Editor-in-Chief Georgi Lozanov said. "I say it is legitimate love, because what is more legitimate than the relationship between an arts festival and a culture and art magazine", he emphasized, noting that on 2025 there has been a trend in the editorial policy of LIK magazine to try to serve a national cultural strategy, which is something Bulgaria does not seem to have. "Do we know what we want Bulgarian culture to be, how and who it should reach, what its borders are and where they are expanding? In general, (do we know) what is expected from a national cultural strategy?", Lozanov asked.

BTA Director General Kiril Valchev said that LIK magazine is expanding its mission with editions in foreign languages. He emphasized the importance of the publication’s new initiatives, including its renewed look and its publication in foreign languages, which allow LIK to present Bulgaria on the international stage. He noted that the bold break with the magazine's traditional logo from the 1960s was not easy for him, but stressed that the magazine has sent over 300 issues to cultural institutions in Bulgaria and abroad over the past year, expanding the scope of its influence and accessibility. “Let us thank the colleagues involved in these presentations, the readers, correspondents, reporters, as well as the people who have contributed to LIK over the past 60 years", he said.

The Bulgarian Tourist Union (BTU) is preparing a very comprehensive application, which will be completed in its entirety soon, BTU Chair Ventsislav Venev said. He noted that the app will be available for smartphones and will be called the National Tourist Portal. It will offer a digital interactive map of Bulgaria, on which all natural, cultural and historical landmarks and sites will be marked. Thus, everyone will have the opportunity to find nearby interesting sites. The application will also provide information on cultural events, Venev said.

LIK has dedicated its August issue to the 130th anniversary of organzed tourism in Bulgaria. It highlights one of the emblematic initiatives of the Bulgarian Tourist Union, the “Get to Know Bulgaria – 100 National Tourist Sites” movement. The initiative spans a wide range of natural, historical, cultural, and archaeological landmarks, their number being 242 as of 2024, with each presented in LIK’s August issue.

/KK/

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By 23:32 on 01.09.2025 Today`s news

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