site.btaSome 53% of Bulgarian Internet Users Shop Online, Survey Shows

Some 83% of Bulgarians are online users, of which 53% (over 2.8 million people) are shopping online, Bulgarian E-Commerce Association Board Chair Janet Naidenova said during a forum on responsible production and trade held on Thursday in Sofia. “In 2018-2019, online users were one-third of that figure. Then in 2020, the COVID pandemic gave a big boost to the digitalization of companies and e-commerce was the only channel for some goods and services,” she added.