site.btaBTA, Innovative Technologies Employer Association Sign Cooperation Agreement

The Bulgarian News Agency (BTA) and the Bulgarian Employers' Association Innovative Technologies (BRAIT) have signed a long-term cooperation agreement to expand collaboration in information sharing, innovation, and media development. 

The document, signed by BTA Director General Kirill Valchev and BRAIT Chair Iliya Krastev in Sofia, includes support from BRAIT for BTA’s new AI-focused initiative, the “BTA Institute,” aimed at integrating artificial intelligence into newsroom work. 

BRAIT will also advise on BTA’s “World of News - Sofia” renovation project and assist with public procurement processes. The partnership is part of BTA’s broader effort to strengthen ties with industry groups and improve the flow of verified multimedia content to Bulgarian media.