site.btaBulgarian Pseudonature Project from 19th Venice Architecture Biennale to Open in Sofia

The Bulgarian project Pseudonature, which represented Bulgaria at the 19th Venice Architecture Biennale in 2025, will be shown in Sofia on Wednesday, June 3, with a performance and discussion at the Sold Out Gallery, the team announced.

The event is dedicated to adapting the project to the Bulgarian context ahead of the exhibition opening of Pseudonature 2.0 at the Regional Ethnographic Museum in Plovdiv. The presentation in the capital will begin at 5:30 pm and will give the public an opportunity to learn about the ideas behind the Bulgarian pavilion, which attracted the attention of the international audience in Venice.

Curated by architect Iassen Markov, the project explores the relationships between nature and technology, reality and simulation, as well as notions of sustainability in the era of climate change and artificial intelligence. At the heart of the installation lies a paradoxical system in which solar energy powers a snow cannon that produces artificial snow in the summer. Gradually, the snow covers the solar panels that power the system, turning the sun into both its engine and its destroyer.

Following its presentation in Sofia, an adapted version of the project will be on display at the Ethnographic Museum in Plovdiv from June 13 to August 15, with the official opening to take place on June 12. The exhibition in Plovdiv will cover both the interior spaces and the museum courtyard. 

In addition to the installation, works by Rosie Eisor, Ivelina Ivanova, and the Technobeton collective will be presented. A new catalogue which explores the project's ideas through visual essays, archival materials, and artistic interpretations, will also be published, the team said.

The installation was visited by nearly 28,000 people at the Biennale and was among the most recognizable national contributions to the forum. The project was realized with the support of Bulgaria's Ministry of Culture.