Upper Deck Extends Exclusive Relationship With Michael Jordan, Names Him As Company's First Legacy Partner
Upper Deck Extends Exclusive Relationship With Michael Jordan, Names Him As Company's First Legacy Partner
IMAGE DISTRIBUTED FOR UPPER DECK - At a press event on Tuesday, July 7, 2026, in New York, Upper Deck President Jason Masherah announced two new collectibles programs to celebrate 35 years of Michael Jordan's exclusive relationship with Upper Deck, as well as announcing Jordan as Upper Deck's first Legacy Partner. (Jason DeCrow/AP Content Services for Upper Deck)
Абонирайте се
Влезте във Вашата БТА
Upper Deck Extends Exclusive Relationship With Michael Jordan, Names Him As Company's First Legacy Partner
IMAGE DISTRIBUTED FOR UPPER DECK - During a press event in New York on Tuesday, July 7, 2026, Upper Deck President Jason Masherah showcased 23 factory-sealed 1986-87 Fleer Basketball trading card packs (where Michael Jordan's iconic rookie card may be found) as part of a new buyback program. Each pack is autographed by Michael Jordan, with one pack featuring a 1-of-1 inscription "Rookie Pack"; all are to be inserted into the new 2026 Goodwin Champions trading card set, available for purchase starting July 9, 2026. (Jason DeCrow/AP Content Services for Upper Deck)
Абонирайте се
Влезте във Вашата БТА
Upper Deck Extends Exclusive Relationship With Michael Jordan, Names Him As Company's First Legacy Partner
IMAGE DISTRIBUTED FOR UPPER DECK - Upper Deck President Jason Masherah spoke during a press conference on Tuesday, July 7, 2026, in New York, about the historical partnership between the collectibles leader and Michael Jordan, sharing that the star athlete is now a Legacy Partner of Upper Deck and together they will continue to enhance the sports memorabilia landscape while honoring a longstanding commitment to protecting authenticity, innovation, and high-quality standards. (Jason DeCrow/AP Content Services for Upper Deck)
Абонирайте се
Влезте във Вашата БТА
Upper Deck Extends Exclusive Relationship With Michael Jordan, Names Him As Company's First Legacy Partner
IMAGE DISTRIBUTED FOR UPPER DECK - On Tuesday, July 7, 2026, in New York, press event attendees had the opportunity to view for the first time Upper Deck's new "You Don't Trade Greatness, You Keep it for a Lifetime" campaign, which was created to celebrate the company's 35-year exclusive relationship with Michael Jordan and pays homage to the 1992 'Trade Jordan' billboard in Chicago that first announced Upper Deck's licensing agreement with Jordan. (Jason DeCrow/AP Content Services for Upper Deck)
Абонирайте се
Влезте във Вашата БТА
Upper Deck Extends Exclusive Relationship With Michael Jordan, Names Him As Company's First Legacy Partner
IMAGE DISTRIBUTED FOR UPPER DECK - A gallery of Michael Jordan memorabilia and collectibles were on display during an Upper Deck press event on Tuesday, July 7, 2026, at the Nike House of Innovation in New York, where attendees could learn about new Upper Deck Authenticated pieces featuring Michael Jordan's authenticated autograph, an experience that only Upper Deck can create through its longstanding exclusive relationship with the star athlete. (Jason DeCrow/AP Content Services for Upper Deck)
Абонирайте се
Влезте във Вашата БТА
Upper Deck Extends Exclusive Relationship With Michael Jordan, Names Him As Company's First Legacy Partner
IMAGE DISTRIBUTED FOR UPPER DECK - At a press conference on Tuesday, July 7, 2026, in New York, Upper Deck displayed a new collection of memorabilia featuring Michael Jordan's authenticated autograph, including a pair of hand-signed Air Jordan 3 Retro OG 'Fire Red' 2022. (Jason DeCrow/AP Content Services for Upper Deck)
Абонирайте се
Влезте във Вашата БТА
Upper Deck Extends Exclusive Relationship With Michael Jordan, Names Him As Company's First Legacy Partner
IMAGE DISTRIBUTED FOR UPPER DECK - Global collectibles leader Upper Deck announced its contract extension with Michael Jordan at an exclusive press event on Tuesday, July 7, 2026, at the Nike House of Innovation in New York, naming Jordan the company's first Legacy Partner and showcasing a new collection of authenticated, autographed memorabilia and collectibles. (Jason DeCrow/AP Content Services for Upper Deck)
Абонирайте се
Влезте във Вашата БТА
Upper Deck Extends Exclusive Relationship With Michael Jordan, Names Him As Company's First Legacy Partner
IMAGE DISTRIBUTED FOR UPPER DECK - Upper Deck President Jason Masherah unveiled at a press conference on Tuesday, July 7, 2026, in New York the company's special new collaboration with eBay to auction a one-of-a-kind full box of 1986-87 Fleer Basketball, the iconic trading card set that included Jordan's rookie card. The box has been hand-signed by Michael Jordan and features the inscription "Rookie Card Box." Ten percent of the auction proceeds will benefit Boys & Girls Clubs of America. (Jason DeCrow/AP Content Services for Upper Deck)
Абонирайте се
Влезте във Вашата БТА
Избиране на снимки
Моля потвърдете избраните снимки. Това действие не е свързано с плащане. Ако продължите, избраните снимки ще бъдат извадени от баланса на вашите активни абонаментни пакети.
Изтегляне на снимка
Моля потвърдете изтеглянето на снимката/ите
IMAGE DISTRIBUTED FOR UPPER DECK - At a press event on Tuesday, July 7, 2026, in New York, Upper Deck President Jason Masherah announced two new collectibles programs to celebrate 35 years of Michael Jordan's exclusive relationship with Upper Deck, as well as announcing Jordan as Upper Deck's first Legacy Partner. (Jason DeCrow/AP Content Services for Upper Deck)