site.btaEntrepreneurship Must Combine Innovation, Sustainability and Social Responsibility, Labour Deputy Minister Efremova Says

Entrepreneurship must go hand in hand with social responsibility and sustainable development, said Deputy Minister of Labour and Social Policy Nataliya Efremova during the Next Gen Entrepreneurs Day forum held at the GATE Institute on Thursday.

The event, supported by the European Commission’s InvestEU programme and the European Investment Bank, is part of the “Best Youth Startup in Bulgaria 2026” initiative and focuses on the journey from an idea to a sustainable business.

Efremova described entrepreneurship as a driving force of change and a tool for building a better society, emphasizing that young people are the key engine of this process. In her words, they have the potential to transform their environment through innovation, new business models, and active civic engagement.

She highlighted the importance of green policies, noting that the new generation of entrepreneurs has the advantage of integrating environmental thinking into business development from the very beginning.

“Success has the greatest value when it is combined with social responsibility – when business is not only about profit, but also about care for people and society,” she said.