Extended search
Giro d’Italia 2026: BTA presents new section

BNT 3 to Air Full Bulgarian Stage of the Giro

Ekaterina Toteva
BNT 3 to Air Full Bulgarian Stage of the Giro
BNT 3 to Air Full Bulgarian Stage of the Giro
BNT Director General Milena Milotinova at the BTA Press Club for the launch of BTA's new section, Giro d’Italia 2026 – Cycling in Bulgaria, Sofia, April 7. 2026 (BTA Photo/Minko Chernev)
Sofia,  
07.04.2026 12:32
 (BTA)
Tags

The Bulgarian National Television (BNT) will air all three stages of the Giro d’Italia 2026 (May 8, 9, and 10) on its specialized sports channel, BNT 3, the broadcaster's Director General Milena Milotinova said here Tuesday. She was speaking at a press conference at the BTA National Press Club where BTA presented a new section focused on the Italian cycling tour, Giro d’Italia 2026 – Cycling in Bulgaria.

BNT 1 will feature live segments at the start and finish of each stage, included in regular programs and news bulletins. The broadcaster will set up temporary studios in each of the host cities: Nessebar, Burgas, Veliko Tarnovo, Plovdiv and Sofia. Reports and interviews will also be available on the media’s digital platforms, including bntnews.bg, bnt.bg, and on social media.

In addition to studio hosts, reporters will be positioned close to the peloton to convey the live atmosphere. Milotinova said that one to two weeks before the start of the event, BNT will launch a public information campaign. A key focus will be explaining the race routes and street closure schedules in the respective municipalities to facilitate citizens’ movement.

The Director General also announced plans for interviews with cycling experts, mayors, and representatives of local communities. Milotinova stressed that the event is of great importance for promoting Bulgarian tourist destinations to an international audience and supporting the local economy.

She highlighted BNT’s significant online influence, noting that bntnews.bg receives around 5.7 million views and 3 million active users per month, while bnt.bg sees approximately 3.4 million views and nearly 900,000 active users. Milotinova also pointed to opportunities to engage younger audiences through BNT’s active presence on TikTok - with over 1 million video views - and Instagram, aiming to spark interest in cycling and the event in Bulgaria.

Participating in the press conference at the BTA Press Club were government ministers, representatives of local authorities, sports and sector organizations, and public media representatives.

This year, Bulgaria will host the Grande Partenza - the opening stage - of the Giro d’Italia. The route passes by natural and cultural landmarks, divided into three stages: from Nessebar to Burgas on May 8, from Burgas to Veliko Tarnovo on May 9, and from Plovdiv to Sofia on May 10, 2026.

/MR/

Additional

news.modal.image.header

news.modal.image.text

news.modal.download.header

news.modal.download.text

news.modal.header

news.modal.text

By 03:29 on 30.05.2026 Today`s news

This website uses cookies. By accepting cookies you can enjoy a better experience while browsing pages.

Accept More information