The LEGO Group at San Diego Comic-Con 2026
The LEGO Group at San Diego Comic-Con 2026
IMAGE DISTRIBUTED OR THE LEGO GROUP - The LEGO Group unveils the "LEGO® SMART Play™ Gateway" at San Diego Comic-Con 2026 in San Diego, California, Wednesday, July 22, 2026. This booth experience, powered by LEGO SMART Play technology, puts attendees at the center of LEGO Star Wars™ and LEGO Pokémon™ environments with interactive play opportunities unique to the brand. Visitors can engage with the LEGO SMART Play elements of the booth, explore new product reveals across beloved franchises and take part in programming beyond the LEGO booth. (Christy Radecic/AP Content Services for The LEGO Group)
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The LEGO Group at San Diego Comic-Con 2026
IMAGE DISTRIBUTED OR THE LEGO GROUP - The LEGO Group unveils the "LEGO® SMART Play™ Gateway" at San Diego Comic-Con 2026 in San Diego, California, Wednesday, July 22, 2026. This booth experience, powered by LEGO SMART Play technology, puts attendees at the center of LEGO Star Wars™ and LEGO Pokémon™ environments with interactive play opportunities unique to the brand. Visitors can engage with the LEGO SMART Play elements of the booth, explore new product reveals across beloved franchises and take part in programming beyond the LEGO booth. (Christy Radecic/AP Content Services for The LEGO Group)
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The LEGO Group at San Diego Comic-Con 2026
IMAGE DISTRIBUTED OR THE LEGO GROUP - The LEGO Group unveils the "LEGO® SMART Play™ Gateway" at San Diego Comic-Con 2026 in San Diego, California, Wednesday, July 22, 2026. This booth experience, powered by LEGO SMART Play technology, puts attendees at the center of LEGO Star Wars™ and LEGO Pokémon™ environments with interactive play opportunities unique to the brand. Visitors can engage with the LEGO SMART Play elements of the booth, explore new product reveals across beloved franchises and take part in programming beyond the LEGO booth. (Christy Radecic/AP Content Services for The LEGO Group)
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The LEGO Group at San Diego Comic-Con 2026
IMAGE DISTRIBUTED OR THE LEGO GROUP - The LEGO Group unveils the "LEGO® SMART Play™ Gateway" at San Diego Comic-Con 2026 in San Diego, California, Wednesday, July 22, 2026. This booth experience, powered by LEGO SMART Play technology, puts attendees at the center of LEGO Star Wars™ and LEGO Pokémon™ environments with interactive play opportunities unique to the brand. Visitors can engage with the LEGO SMART Play elements of the booth, explore new product reveals across beloved franchises and take part in programming beyond the LEGO booth. (Christy Radecic/AP Content Services for The LEGO Group)
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The LEGO Group at San Diego Comic-Con 2026
IMAGE DISTRIBUTED OR THE LEGO GROUP - The LEGO Group unveils the "LEGO® SMART Play™ Gateway" at San Diego Comic-Con 2026 in San Diego, California, Wednesday, July 22, 2026. This booth experience, powered by LEGO SMART Play technology, puts attendees at the center of LEGO Star Wars™ and LEGO Pokémon™ environments with interactive play opportunities unique to the brand. Visitors can engage with the LEGO SMART Play elements of the booth, explore new product reveals across beloved franchises and take part in programming beyond the LEGO booth. (Christy Radecic/AP Content Services for The LEGO Group)
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The LEGO Group at San Diego Comic-Con 2026
IMAGE DISTRIBUTED OR THE LEGO GROUP - The LEGO Group unveils the "LEGO® SMART Play™ Gateway" at San Diego Comic-Con 2026 in San Diego, California, Wednesday, July 22, 2026. This booth experience, powered by LEGO SMART Play technology, puts attendees at the center of LEGO Star Wars™ and LEGO Pokémon™ environments with interactive play opportunities unique to the brand. Visitors can engage with the LEGO SMART Play elements of the booth, explore new product reveals across beloved franchises and take part in programming beyond the LEGO booth. (Christy Radecic/AP Content Services for The LEGO Group)
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IMAGE DISTRIBUTED OR THE LEGO GROUP - The LEGO Group unveils the "LEGO® SMART Play™ Gateway" at San Diego Comic-Con 2026 in San Diego, California, Wednesday, July 22, 2026. This booth experience, powered by LEGO SMART Play technology, puts attendees at the center of LEGO Star Wars™ and LEGO Pokémon™ environments with interactive play opportunities unique to the brand. Visitors can engage with the LEGO SMART Play elements of the booth, explore new product reveals across beloved franchises and take part in programming beyond the LEGO booth. (Christy Radecic/AP Content Services for The LEGO Group)