Reaching Younger Fans Basketball
Reaching Younger Fans Basketball
A Phoenix Suns fan cheers on his team during the second half of an NBA basketball game against the Cleveland Cavaliers, Friday, Jan. 30, 2026, in Phoenix. (AP Photo/Ross D. Franklin)
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Reaching Younger Fans Basketball
Young New Orleans Pelicans fans react in the second half of an NBA basketball game against the Memphis Grizzlies, Friday, Jan. 30, 2026, in New Orleans. (AP Photo/Gerald Herbert)
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Reaching Younger Fans Basketball
A young Chicago Bulls fan watches an NBA basketball game against the Miami Heat, Thursday, Jan. 29, 2026, in Chicago. (AP Photo/Erin Hooley)
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Reaching Younger Fans Basketball
Fans sit courtside during an NBA basketball game between the Miami Heat and the Chicago Bulls, Saturday, Jan. 31, 2026, in Miami. (AP Photo/Lynne Sladky)
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Reaching Younger Fans Basketball
NBA fans sit courtside during the first half of an NBA basketball game between the Phoenix Suns and the Cleveland Cavaliers, Friday, Jan. 30, 2026, in Phoenix. (AP Photo/Ross D. Franklin)
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Reaching Younger Fans Basketball
Fans sit courtside during the first half of an NBA basketball game, Sunday, Feb. 1, 2026, in Miami. (AP Photo/Lynne Sladky)
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Reaching Younger Fans Basketball
Tori McCray, left, and her grandmother Alberta Tolliver look over a 6-7 t-shirt in a merchandise shop inside the Smoothie King Center during the second half of an NBA basketball game between the New Orleans Pelicans and the Memphis Grizzlies, Friday, Jan. 30, 2026, in New Orleans. (AP Photo/Gerald Herbert)
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Reaching Younger Fans Basketball
Young Chicago Bulls fans watch an NBA basketball game against the Miami Heat, Thursday, Jan. 29, 2026, in Chicago. (AP Photo/Erin Hooley)
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Reaching Younger Fans Basketball
Lucas Gonzalez, 16, center, reacts to a play as he sits courtside with Matias Gonzalez, 13, second from right, and Sergio Masvidal, 15, right, during the first half of an NBA basketball game, Sunday, Feb. 1, 2026, in Miami. (AP Photo/Lynne Sladky)
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Reaching Younger Fans Basketball
Young New Orleans Pelicans fans look on during the second half of an NBA basketball game against the Memphis Grizzlies, Friday, Jan. 30, 2026, in New Orleans. (AP Photo/Gerald Herbert)
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Reaching Younger Fans Basketball
A young Chicago Bulls fan watches an NBA basketball game against the Miami Heat, Thursday, Jan. 29, 2026, in Chicago. (AP Photo/Erin Hooley)
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A Phoenix Suns fan cheers on his team during the second half of an NBA basketball game against the Cleveland Cavaliers, Friday, Jan. 30, 2026, in Phoenix. (AP Photo/Ross D. Franklin)