Old Spice and DC Comics Make a 'Fresh Landing' at San Diego Comic-Con 2025
Old Spice and DC Comics Make a 'Fresh Landing' at San Diego Comic-Con 2025
IMAGE DISTRIBUTED FOR OLD SPICE - The Old Spice Guy, Isaiah Mustafa, makes an appearance at the Old Spice "Fresh Landing" activation during Comic-Con in on July 26, 2025 in San Diego. (Denis Poroy/AP Content Services for Old Spice)
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Old Spice and DC Comics Make a 'Fresh Landing' at San Diego Comic-Con 2025
IMAGE DISTRIBUTED FOR OLD SPICE - The Old Spice Guy, Isaiah Mustafa, makes an appearance at the Old Spice "Fresh Landing" activation during Comic-Con in on July 26, 2025 in San Diego. (Denis Poroy/AP Content Services for Old Spice)
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Old Spice and DC Comics Make a 'Fresh Landing' at San Diego Comic-Con 2025
IMAGE DISTRIBUTED FOR OLD SPICE - The Old Spice Guy, Isaiah Mustafa, shows Comic-Con attendees at the Old Spice "Fresh Landing" activation how to "Smell Like A Hero" at the Hilton San Diego Bayfront Hotel on July 26, 2025 in San Diego. (Denis Poroy/AP Content Services for Old Spice)
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Old Spice and DC Comics Make a 'Fresh Landing' at San Diego Comic-Con 2025
IMAGE DISTRIBUTED FOR OLD SPICE - Old Spice and DC Comics present the immersive "Fresh Landing" activation where Comic-Con attendees uncover a piece of the Old Spice x Superman Collection and transform themselves to "Smell Like a Hero", July 26, 2025 in San Diego. (Denis Poroy/AP Content Services for Old Spice)
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Old Spice and DC Comics Make a 'Fresh Landing' at San Diego Comic-Con 2025
IMAGE DISTRIBUTED FOR OLD SPICE - Isaiah Mustafa aka "the Old Spice Guy" and Swaggy Spice attend the Old Spice "Fresh Landing" activation at the Hilton San Diego Bayfront hotel on July 26, 2025 in San Diego. (Denis Poroy/AP Content Services for Old Spice)
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IMAGE DISTRIBUTED FOR OLD SPICE - The Old Spice Guy, Isaiah Mustafa, makes an appearance at the Old Spice "Fresh Landing" activation during Comic-Con in on July 26, 2025 in San Diego. (Denis Poroy/AP Content Services for Old Spice)