site.btaBulgaria Ranks Last in EU for Business Use of Social Media in 2025

Only 41.5% of Bulgarian enterprises with at least 10 employees used social media in 2025, placing Bulgaria last among European Union member states, according to data released by Eurostat on Friday.

The EU average stood at 63.6%, up from 61.1% in 2023.

According to Eurostat, businesses use social media to strengthen their online presence, support marketing activities, communicate with customers and partners, and facilitate collaboration and knowledge-sharing.

Bulgaria recorded the lowest share of companies using social media, at 41.5%. It was followed by Croatia with 46.0% and Hungary with 47.3%.

At the opposite end of the ranking, Malta had the highest share, with 88.2% of companies using social media. Finland ranked second with 87.6%, followed by Denmark with 86.1%.

The data also show significant differences based on company size. Across the EU, 60.6% of small enterprises used social media. The share rose to 76.2% among medium-sized companies and reached 89.1% among large enterprises.

Eurostat noted that business use of social media continues to expand, with platforms increasingly serving as tools for marketing, customer service and corporate communication.