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Offers
full information, saves time and money: THAT'S BTA |
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BTA NATIONAL PRESS CLUB
Advertising Panel Wall
| Fixed-Period
Advertising |
Sector |
Number
of panels
in Sector |
Rate
per panel (80 cm x 27 cm)
per week in BGN (excl. 20% VAT) |

Discounts
Period discounts
|
3 months |
3% |
| 6 months |
6% |
| 9 months |
10% |
| 12 months |
15% |
| Advance payment |
10% |
|
|
À |
12 |
300 |
B |
14 |
200 |
C |
19 |
100 |
D |
7 |
300 |
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| One-time
advertising |
Modules |
Size
(cm) |
Rate
per hour
excl. 20% VAT) |
 
1, 2 Side modules |
1 |
140 x
50 |
50 |
| 2 |
140 x
50 |
50 |
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|
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BTA WEBSITE
| Index
page |
Space |
Period |
Price
(BGN)
(excl. 20% VAT) |

|
À1, À2 (190
x 45 px) |
1 month |
600 |
| À1, À2 (190
x 45 px) |
3 months |
1500 |
| À1, À2 (190
x 45 px) |
6 months |
2700 |
| À1, À2 (190
x 45 px) |
12 months |
3800 |
| À1x2 (380
x 45 px) |
1 month |
1100 |
| À1x2 (380
x 45 px) |
3 months |
2800 |
| À1x2 (380
x 45 px) |
6 months |
5100 |
| À1x2 (380
x 45 px) |
12 months |
7200 |
| À3 (357
x 45 px) |
1 month |
1000 |
| À3 (357
x 45 px) |
3 months |
2500 |
| À3 (357
x 45 px) |
6 months |
4500 |
| À3 (357
x 45 px) |
12 months |
6300 |
| B1, B2 (190
x 45 px) |
1 month |
480 |
| B1, B2 (190
x 45 px) |
3 months |
1200 |
| B1, B2 (190
x 45 px) |
6 months |
2200 |
| B1, B2 (190
x 45 px) |
12 months |
3100 |
| |
| Free
services |
Space |
Period |
Price
(BGN)
(excl. 20% VAT) |
 |
C (145 x
45 px) |
1 month |
450 |
| C (145 x
45 px) |
3 months |
1200 |
| C (145 x
45 px) |
6 months |
2200 |
| C (145 x
45 px) |
12 months |
3100 |
| |
| Paraleli
magazine |
Space |
Period |
Price
(BGN)
(excl. 20% VAT) |
|
D1 (190
x 45 px) |
1 month |
480 |
| D1 (190
x 45 px) |
3 months |
1200 |
| D1 (190
x 45 px) |
6 months |
2200 |
| D1 (190
x 45 px) |
12 months |
3100 |
| D1x2 (380
x 45 px) |
1 month |
900 |
| D1x2 (380
x 45 px) |
3 months |
2300 |
| D1x2 (380
x 45 px) |
6 months |
4100 |
| D1x2 (380
x 45 px) |
12 months |
5700 |
| D1x3 (570
x 45 px) |
1 month |
1300 |
| D1x3 (570
x 45 px) |
3 months |
3300 |
| D1x3 (570
x 45 px) |
6 months |
5900 |
| D1x3 (570
x 45 px) |
12 months |
8300 |
| |
| LIK
magazine |
Space |
Period |
Price
(BGN)
(excl. 20% VAT) |

|
E1 (190
x 45 px) |
1 month |
480 |
| E1 (190
x 45 px) |
3 months |
1200 |
| E1 (190
x 45 px) |
6 months |
2200 |
| E1 (190
x 45 px) |
12 months |
3100 |
| E1x2 (380
x 45 px) |
1 month |
900 |
| E1x2 (380
x 45 px) |
3 months |
2300 |
| E1x2 (380
x 45 px) |
6 months |
4100 |
| E1x2 (380
x 45 px) |
12 months |
5700 |
| E2 (508
x 45 px) |
1 month |
1200 |
| E2 (508
x 45 px) |
3 months |
3000 |
| E2 (508
x 45 px) |
6 months |
5400 |
| E2 (508
x 45 px) |
12 months |
7600 |
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|
|
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BTA ILLUSTRATED
MAGAZINES |

|
PARALELI
magazine: THE
BIG MAG
| TECHNICAL
PARAMETERS |
Space |
Price
(BGN)
(excl. 20% VAT) |

| Number
of pages |
50 |
| Publication frequency
|
weekly (Thursday) |
| Circulation |
30,000 |
| News-stand price
|
BGN 1.50 |
| Full page trim size |
240
mm W x 330 mm H |
| Full page type area
|
215
mm W x 291 mm H |
|
Back cover 24/33 mm |
2,700 |
| Inside front cover 24/33 mm |
2,400 |
| Inside back cover 24/33 mm |
2,100 |
| Full inside page |
1,500 |
| Double-page spread |
2,800 |
| Double-page spread after contents page |
3,200 |
| Centre spread |
3,400 |
| 1/2 inside page (horizontal) 21,5/15 mm |
750 |
| 1/2 inside page (vertical) 10,5/29,1mm |
750 |
| 1/3 inside page (horizontal) 21,5/9,2 mm |
550 |
| 1/3 inside page (vertical) 6,8/29,1 mm |
550 |
| 1/4 inside page (vertical) 5/29,1 mm |
380 |
| 1/4 inside page (horizontal) 21,5/7,3 mm |
380 |
| 1 square centimetre |
4 |
| Corporate logo on front cover |
600 |
| Bleed on front cover 24/2 mm |
900 |
| Box in contents or in masthead |
480 |
| Logo in page header (page 2) |
300 |
| Advertising inserts |
0.1/piece |
| Promotional item packaging |
2,000 + bonus 1
page |
| |
Discounts
from contract price
Cost discounts
| BGN
1,800 to 3,700 |
3 % |
| BGN 3,701 to 7,500 |
5 % |
| BGN 7,501 to 15,000 |
7 % |
| BGN 15,001 to 25,000
|
10 % |
| Over 25,001 |
negotiable |
| Advance payment |
10% |
| Advertising agency |
15% |
|
Premiums
| Guaranteed
position |
+20 % |
| Right-hand page
in sunrise section |
+15 % |
| Right-hand page
|
+10 % |
|
|
|
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LIK magazine:
COHERENT CULTURE COVERAGE
| TECHNICAL
PARAMETERS |
Space |
Price
(BGN)
(excl. 20% VAT) |

| Number
of pages |
84 |
| Publication frequency
|
monthly |
| Circulation |
3,000 |
| News-stand price
|
BGN 3.00 |
| Full page trim size |
224
mm W x 292 mm H |
| Full page type area
|
192
mm W x 252 mm H |
|
Back cover |
1,600 |
| Inside front
cover |
1,400 |
| Inside back
cover |
1,200 |
| Full inside
page |
1,000 |
| Double-page
spread |
1,500 |
| Double-page
spread after contents page |
1,800 |
| Centre spread
|
1,700 |
| 1/2 inside
page (horizontal) |
550 |
| 1/2 inside
page (vertical) |
550 |
| 1/3 inside
page (vertical) |
380 |
| 1/4 inside
page (vertical) |
280 |
| 1/4 inside
page (horizontal) |
280 |
| 1 square
centimetre |
2.5 |
| Corporate
logo on front cover |
500 |
| Bleed on
front cover |
700 |
| Box in contents |
250 |
| Advertising
inserts |
0.1/piece |
| Promotion
item packaging |
2,000 |
| |
Discounts
from contract price
Cost discounts
| BGN
1,300 to 2,600 |
3 % |
| BGN 2,601 to 5,500 |
5 % |
| BGN 5,501 to 11,500
|
7 % |
| BGN 11,501 to 25,000
|
10 % |
| Over 25,001 |
negotiable |
| Advance payment |
10% |
| Advertising agency |
15% |
|
Premiums
| Guaranteed
position |
20 % |
| Right-hand page
in sunrise section |
15 % |
| Right-hand page
|
10 % |
|
|
|
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100% magazine:
SENSATIONALLY TRUE
| TECHNICAL
PARAMETERS |
Space |
Price
(BGN)
(excl. 20% VAT) |

| Number
of pages |
40-100 |
| Publication frequency
|
monthly |
| Circulation |
10,000-50,000 |
| News-stand price
|
BGN 2.00 |
| Full page trim size |
260
mm W x 320 mm H |
| Full page type area
|
220
mm W x 280 mm H |
|
Back cover |
1,600 |
| Inside front
cover |
1,400 |
| Inside back
cover |
1,200 |
| Full inside
page |
1,000 |
| Double-page
spread |
1,500 |
| Double-page
spread after contents page |
1,800 |
| Centre spread
|
1,700 |
| 1/2 inside
page (horizontal) |
550 |
| 1/2 inside
page (vertical) |
550 |
| 1/3 inside
page (vertical) |
380 |
| 1/4 inside
page (vertical) |
280 |
| 1/4 inside
page (horizontal) |
280 |
| 1 square
centimetre |
2.5 |
| Corporate
logo on front cover |
500 |
| Bleed on
front cover |
700 |
| Box in contents |
250 |
| Advertising
inserts |
0.1/piece |
| Promotion
item packaging |
2,000 |
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Discounts
from contract price
Cost discounts
| BGN
1,300 to 2,600 |
3 % |
| BGN 2,601 to 5,500 |
5 % |
| BGN 5,501 to 11,500 |
7 % |
| BGN 11,501 to 25,000
|
10 % |
| Over 25,001 |
negotiable |
| Advance payment |
10% |
| Advertising agency |
15% |
|
Premiums
|
Guaranteed position |
20 % |
|
Right-hand page in sunrise section |
15 % |
|
Right-hand page |
10 % |
|
|
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Terms and Conditions:
| Copy
deadline with publisher |
15
calendar days preceding publication date. |
Material
required |
•
CD or diskette in PC-CDR-EPS, AI (text in curves), TIFF, JPG,
Macintosh-EPS on QuarkXpres 3 or higher version.
• Final artwork on film with colour proof. |
| All
discounts are calculated consecutively |
|
|
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Contact:
BTA Advertising Office,
49 Tsarigradsko Chaussee Blvd., 1124 Sofia
Tel: (+359 2) 981 62 00, 9262 269, 9262 232, 9262
306,
Fax: (+359 2) 946 11 23, 944 15 32
å-mail: reklama@bta.bg,
vyovova@bta.bg |
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